Illustration of Opening Hours

Visualizations for a print magazine.

Task and Implementation

We supported and co-designed a survey on opening hours in the city of Baden (close to Vienna). We analyzed the collected data and summarized the most important findings in pretty and easy to interpret graphics, later to be published in the “Baden Passion” magazine (30.000 pieces).

City of Baden

  • 07:00 am

  • 07:30 am

  • 08:00 am

  • 08:30 am

  • 09:00 am

  • 09:30 am

  • 10:00 am

Data was collected in the Baden’s pedestrian zone in the city centre with more than 200 premises. To simplify and speed up the data collection process we developed specific forms – considering the partially open-ended character of the posed questions the used forms proved to be more adequate than working with adjusted apps for data collection.

Additionally to collecting the data of opening hours and additional features, pedestrians were interviewed.

Opening Hours Retail Shops

After receiving the collected data as Excel-files it was analyzed using the state-of-the-art statistical software R, which in particular allows for flexible, pretty and informative graphics that were subsequently edited with Adobe Illustrator and brought in the format requiered for the magazine (fourcolor, 600dpi).


Data collections done by Stadtmarketing Baden (2015), data analysis and production of graphics done by

Copyright and Use

Any errors are ours and we don’t guarantee any of the values provided here. Please get in touch by emailing to if you spot any problems. Mind that our general creative commons license as mentioned here does not apply for this item. If you’re interested in this visualization send us an email.

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